Nebraska Department of Agriculture Director Greg Ibach will be in Beijing and Shanghai June 29-30 to celebrate the arrival of Nebraska beef into China for the first time in 14 years.Nebraska is home to 4 of the 6 eligible suppliers that are now approved to ship beef to China, Gov. Pete Ricketts said.
“We are working to ensure that Nebraska beef will be well represented in the Chinese marketplace,” Ricketts said. “Nebraska stands to benefit greatly by capturing a share of China’s beef import market, which was estimated to be $2.5 billion in 2016.”
In Beijing, Ibach will participate in promotional events along with several other U.S. representatives -- Secretary of Agriculture Sonny Perdue, U.S. Ambassador to China Terry Branstad, staff from the U.S. Meat Export Federation, representatives from approved Nebraska meat processing plants and leadership of the U.S. beef community.
During the trip, Ibach will meet with key Chinese importers of beef along with representatives of businesses and establishments that have expressed interest in learning more about Nebraska beef products, and the story of the Nebraska beef, at several events organized by USDA and USMEF.
“Nebraska leads the nation in beef exports and commercial red meat production, and China is the second largest importer of beef in the world,” NDA Director Greg Ibach said. “We feel it is important to make sure importers and consumers hear the Nebraska beef story early and often, as we work to capture market share in China.”