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County approves advertising agency for Visitor's BureauTell North Platte what you think
Photo by George Lauby
Studying the bids. Lisa Burke is standing. At the table are, from left, Commissioner Bill Henry, Deputy County Attorney Joe Wright and Commissioner Duane Deterding.

Maly Marketing of Lincoln got the job on Monday of handling advertising for the Lincoln County Visitors Bureau.

Maly has been doing the work already, but with their their fee getting close to $20,000 a year, Executive Director Lisa Burke thought it best to solicit bids for the job, as required by state law when the amount of government work and/or materials reaches $20,000 a year.

Maly submitted a better offer than the other bidder, Firespring of Lincoln, Omaha and Council Bluffs. Firespring wanted 15% commission for published ads, but Maly does not take a commission from media vendors, according to the bids.

That made enough difference to convince Burke and Assistant Director Muriel Clark to stick with Maly, they told the county commissioners.

Burke said she asked each of the ad agencies how they would spend $200,000 to advertise North Platte’s tourism attractions.  

It was a challenge to compare the bids. Neither had a "bottom line" for services. Commissioners Bill Henry and Duane Deterding, along with Deputy County Attorney Joe Wright studied the documents for several minutes. Finally, Wright asked them to read the "proposed compensation structure" into the record, which Detering did.

Commissioner Joe Hewgley was absent.

According to Maly’s proposal, his company would take care of ad campaign management, planning and working with media partners, creating print and digital ads, and managing videos and photoshoots for a price of $22,940. If Maly does more work outside that scope, it would charge $140/ hour, according to its proposal.

The board agreed, pending signatures on written contract for Maly’s services.


In other business, the commissioners:

• Agreed to buy five new desks for the Lincoln County Court offices at a cost of $13,800. The money is in the court’s budget, Magistrate Melissa Ireland said.

• Agreed to “de-obligate” about $19,000 in unspent money from the federal government for the Lincoln County Victim Witness Assistance Program. The money was part of $120,000 federal / state grant in 2015, but not all the money was used, Victim’s Advocate Cindy Korf told the commissioners. A de-obligation agreement is necessary for state and federal accounting, she said.

Korf said it was exceptional to have that much money available that year. She does not expect it to happen again anytime soon. She also took the opportunity to remind the commissioners the Victim’s Assistance program does not cost the county much. In addition to an office, the county paid just $215 for the victim’s assistance program in 2015, she said.

• Approved special liquor permits for receptions at Harbor Lights on June 17 and Aug. 12. Sculley LLC is the provider.

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The North Platte Bulletin - Published 5/22/2017
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